How to edit robots.txt in shopify
Learn how to edit robots.txt.liquid in Shopify to block unwanted URLs from Google indexing — including URL auditing, rule creation, testing, and adding to the template.
Category Digital Marketing
Hotjar vs. Microsoft Clarity: A Deep Dive into User Analytics Tools
Hotjar vs Microsoft Clarity compared — heatmaps, recordings, feedback tools, features and pricing — to pick the right user-analytics tool for your website.
A Comprehensive Guide to Off-Page SEO for E-commerce Websites – 2023 Update
A guide to off-page SEO for eCommerce websites — what backlinks are, why they matter, and how to earn high-quality links through content, outreach and guest posts.
Unlocking On-Page SEO Secrets: Boost Your Website’s Visibility!
A guide to on-page SEO optimization — keyword placement, title tags, meta descriptions, headings, URL structure, internal linking, and site speed best practices.
The Content Marketing Revolution: Transforming Your Business in the Digital Age
A guide to building a content marketing strategy — what it is, its key elements (creation, targeting, distribution, measurement) and the benefits for your brand.
Cracking the Code: Unveiling the Secrets to Understanding Your Target Audience
Learn how to understand your target audience — define demographics and psychographics, run market research, build buyer personas, and use social listening.
What are some effective digital marketing strategies for promoting a brand?
Explore effective digital marketing strategies for brand promotion — SEO, content, social media, email, influencer and PPC — with practical tips to grow online.
Google I/O 2023 Big Announcements
Google I/O 2023 put AI front and centre. Recap the key announcements — Bard, Vertex AI, Maps Immersive View, Search updates and new Workspace AI tools.
Google Marketing Live 2023: How Generative AI Can Transform Your Search and Shopping Ads
From GML 2023: how Google's generative AI tools — conversational campaigns, Performance Max, Product Studio and SGE — can transform Search and Shopping ads.
Mastering the Art of Conversation with ChatGPT: A Comprehensive Guide on How to Use ChatGPT
New to ChatGPT? Learn how to access OpenAI's chatbot, write clear prompts, review and refine responses, and use it for writing, ideas and everyday tasks.