SEO in 2025: Strategies for Ranking a New Website
Learn best SEO strategies in 2025 to rank new website — covering keyword research, on-page SEO, technical SEO, content marketing, backlink building & Core Web Vitals.
Category Digital Marketing
How to edit robots.txt in shopify
Learn how to edit robots.txt.liquid in Shopify to block unwanted URLs from Google indexing — including URL auditing, rule creation, testing, and adding to the template.
Hotjar vs. Microsoft Clarity: A Deep Dive into User Analytics Tools
Hotjar vs Microsoft Clarity compared — heatmaps, recordings, feedback tools, features and pricing — to pick the right user-analytics tool for your website.
A Comprehensive Guide to Off-Page SEO for E-commerce Websites – 2023 Update
A guide to off-page SEO for eCommerce websites — what backlinks are, why they matter, and how to earn high-quality links through content, outreach and guest posts.
Unlocking On-Page SEO Secrets: Boost Your Website’s Visibility!
A guide to on-page SEO optimization — keyword placement, title tags, meta descriptions, headings, URL structure, internal linking, and site speed best practices.
The Content Marketing Revolution: Transforming Your Business in the Digital Age
A guide to building a content marketing strategy — what it is, its key elements (creation, targeting, distribution, measurement) and the benefits for your brand.
Cracking the Code: Unveiling the Secrets to Understanding Your Target Audience
Learn how to understand your target audience — define demographics and psychographics, run market research, build buyer personas, and use social listening.
What are some effective digital marketing strategies for promoting a brand?
Explore effective digital marketing strategies for brand promotion — SEO, content, social media, email, influencer and PPC — with practical tips to grow online.
Google I/O 2023 Big Announcements
Google I/O 2023 put AI front and centre. Recap the key announcements — Bard, Vertex AI, Maps Immersive View, Search updates and new Workspace AI tools.
Google Marketing Live 2023: How Generative AI Can Transform Your Search and Shopping Ads
From GML 2023: how Google's generative AI tools — conversational campaigns, Performance Max, Product Studio and SGE — can transform Search and Shopping ads.