How to add Banner Images to Shopify Store

How to add Banner Images to Shopify Store

Banner images are powerful tools for grabbing attention and promoting key products, announcements, or deals on your Shopify store. They act as visual hooks, drawing visitors in and influencing their browsing behavior.

In this blog post, we’ll guide you through two methods of adding impactful banner images to your Shopify store, catering to both beginners and theme customization enthusiasts.

Method 1: Utilizing Your Theme’s Built-in Banner Feature (Beginner-Friendly)

  1. Navigate to Your Theme Editor: Head to your Shopify admin panel and navigate to Online Store > Themes. Select the theme you want to customize and click Customize.

  2. Locate the Banner Section: Most themes offer a pre-built banner section. Look for sections named “Banner,” “Announcement bar,” or similar terms. If you’re unsure, consult your theme’s documentation.

  3. Customize the Banner: Once located, click on the banner section to reveal its settings. You’ll typically be able to:

    • Upload your banner image:
      • Choose an image that aligns with your brand and resonates with your target audience.
      • Ensure proper image size and format for optimal display. Consider using high-resolution images for a crisp and professional look, especially on larger screens. While specific dimensions may vary depending on your theme, Shopify recommends a minimum width of 1500px for full-width banners.
    • Add text and buttons:
      • Overlay your banner with compelling headlines, short descriptions, and clear call-to-action buttons to direct visitors to specific product pages or promotions. Keep your text concise and impactful, using language that speaks directly to your target audience’s needs and desires.
    • Adjust layout and styling:
      • Play with options like overlay opacity, text position, and banner height to achieve the desired visual impact. Experiment with different layouts and color schemes to find a combination that complements your brand identity and overall store design.
  4. Save and Publish: Once satisfied with your banner’s appearance, click Save and then Publish to make the changes live on your store.

Method 2: Adding Banners with Code (For Theme Customization Enthusiasts)

This method involves editing your theme code. It’s recommended for users comfortable with basic coding or seeking a more customized approach.

  1. Duplicate Your Theme: Before making any code changes, it’s crucial to duplicate your theme to avoid affecting your live store. Navigate to Online Store > Themes and click the Actions menu next to your theme. Select Duplicate.

  2. Locate the Theme Liquid File: Access your duplicated theme’s code by clicking Actions again and selecting Edit code. Navigate to the appropriate Liquid file, typically the header.liquid or banner.liquid file, depending on your theme structure.

  3. Add the Banner Code: Shopify offers various code snippets for creating banners. You can find relevant code examples in the Shopify Help Center or your theme’s documentation. Insert the code snippet into the desired location within your Liquid file.

  4. Customize the Code: Edit the code snippet to match your preferences, including image source, text content, button links, and styling properties.

  5. Save and Publish: Save your changes and return to your Shopify admin. Click Publish to make the banner live on your store.


  • Go beyond aesthetics: While visual appeal is crucial, ensure your banner also conveys a clear message or call to action.
  • Test and refine: Don’t be afraid to experiment with different banner designs and placements to see what resonates best with your audience. Use analytics tools to track visitor behavior and identify what’s working and what’s not.
  • Maintain brand consistency: Your banner should seamlessly blend with your overall store design and messaging, reinforcing your brand identity and creating a cohesive customer experience.

By incorporating captivating banner images that are both visually appealing and strategically designed, you can effectively capture attention, promote key offerings, and ultimately drive conversions on your Shopify store.

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