7 Reasons Why Ecommerce Website Fails

There is an old quote don’t judge a book by its cover but actually the new book is always judged by it’s cover.

For any eCommerce business, the website is the real face of all the business. Your website should have all the quality and attitude to show what you are serving. If you are presenting something and if you cannot convey your message loud and clear you not gonna engage the audience. The principle applies to your eCommerce website and as a result, your ecommerce website fails.

Here we are going to explore the reason and the solution for that.

Ecommerce Platform Selection

This is the first reason why most of the eCommerce platforms make a mistake. E-commerce owners should choose the eCommerce platform carefully. But how to do that? There are tons of platforms and how we know which platform is best for us and which one should we consider? For that list all the platform that comes under your knowledge and compare them with several factors

• Is the platform open-source or cloud-based?
• Does that platform have good community support?
• Their price,
• Possibility of future expansion
• Compatibility with third-party vendors for providing features that do not come with the platform.
• Security
• SEO compatibility, etc.

In our recommendation, you can choose Adobe Commerce, Shopify, Bagisto, and BigCommerce are good options.

Poor Website Designs

Here is the book will be judge by cover. UX/UI are the face of website. Can you wake up go straight to date? I guess no one would dare to do that. You will dress properly and make sure every single detail of you should be a finominal. Why your website shouldn’t? It’s face of your eCommerce and without any proper look it can not be expected to generate the sale. Every single detail of your website should be proper. Here are few things that should be taken care while designing the UI/UX for eCommerce.

• You can start with a good template what has good reviews or you can hire a UI/UX expert to do this for you.
• Use some good colors that align with your brand image.
• Use good quality images to represent your landing page.
• Similar typography through all the website.
• Proper search option to search the products in website.
• Proper navigation to take customers to desired category of products. This is like selves in a shopping mart.

Loading Slow Website

How do you feel waiting in a traffic with red light? Isn’t it frustrating? Why someone would wait for a website to load? It will leave it without giving a second thought. It is important that your website should perform well and there should be minimum wait time.

A high wait time will lead to high bounce rate, high bounce rate lead to no customer engagement, no engagement means no sale eventually resulting in the ending the eCommerce website.

How can this be improved?

• Choose a server with prover services and have good result. Example: AWS, Google Cloud, Sonassi, Cloudways, Digital Ocean, etc. If you’re choosing a a cloud based platform like Shopify no need a separate server.
• Optimized images with good quality.
• Minify the CSS/JS.
• Discard un-necessory loading files.
• Minimise the third party services for website such as analytical, tracking, etc.
• Follow the coding best practices.

Complex Checkout Process

That is the important part of business. According to study many eCommerce platform fails here. They create this process so complex and slow that result in ending customer’s interest in buying and it customer abandoned the cart. That is very important that you have a clear and easy checkout as much as possible.

In this few things can be done to optimise and reduce the abandoned cart from customers.

• Clear option to provide the shipping/billing addresses and if customer has address it should provide a option to choose address easily.
• Use the popular payment method in your regions.
• Provide enough payment option instead of only one option.
• Provide different shipping options such as express, standard, etc. Sometime it also helpful.
• Avoid using a lot of third party services and synchronization with ERP on checkout.
• Optimise the synchronization process with your order management process.

Poor SEO Friendly Website

SEO is the important factor in eCommerce. People are adopting different strategies to improve the SEO to generate traffic on website that may lead to sale on platform. It is important that you have a proper SEO friendly website with proper URL and meta information.

All standard eCommerce platform are compatible with SEO and we need to make sure we are using those feature. There are some advanced extension or plugin available for those platform which are providing advanced feature to optimise SEO for your website.

Here are few things can be done but not limited to these only. These are common fector in every SEO friendly website.

• Do not miss the content for product and it must be proper and clear.
• Human redable URL instead of some random number or string in URL.
• Do not miss the meta info like title, description etc.
• Every page should be in proper structure following the standard guidelines of SEO, the developer should take care of that.
• Do not miss the name, alt attribute for image.
• Keep generating the content on webiute.

Lack of Support and New Features

Ecommerce business is not one time investment. You hired an agency and build a website and there is no support and innovation of features in website. You have to be pro active on adopting new features for website. You have to keep involving new feature on website to create more engagement for customers. Here are things you can do:

• Keep observing what the competitors are doing.
• Follow the major platform are adopting new features in their websites.
• Start thinking with your own idea how you can improve the website.
• Take customer feedback seriously.
• Consult with your tech support team and developers.